STRATEGY THAT FLOWS.

EXECUTION THAT HITS.

Mend helps businesses align their marketing and go-to-market strategy to unlock smarter, more sustainable growth.

Mend your growth

Mend is a growth advisory firm purpose-built for healthcare innovators. We work with founders, CEOs, and investors to unlock smarter, more sustainable growth through fractional CMO engagements, project-based strategy, and board-level advisory services. Our clients span early-stage startups to mature enterprises, including companies navigating funding milestones, M&A activity, and go-to-market inflection points.

What does it mean to mend?

In fly fishing, mending is the process of reading the changing water conditions and then adjusting your line so that your fly presents in the most natural and appealing way possible.

For us, mending means identifying, understanding, and responding to changing market conditions to ensure that your go-to-market strategy is optimized to the growth outcomes you are targeting.

What We Mend

brand
strategy

growth
strategy

go to market effectiveness

culture &
alignment

Chris Burns, Founder

Chris is a marketing and growth strategy executive with over 25 years of experience helping products and brands break through competitive, crowded markets. Chris leverages a unique blend of creativity and analytical rigor to quickly pivot from strategy to execution with a keen focus on the intersection between marketing and business operations.

  • "Chris is one of the most motivating leaders I have ever had the privilege to work for. With his deep marketing expertise and business acumen, he is an absolute marketing visionary."

    Erin Wallace, Alight Solutions

  • "Chris is one of the smartest and most strategic managers I've ever had the opportunity to work for. He is both visionary and progressive, and the marketing expertise he brought to the table at Aetna was unparalleled."

    Tara Autrey, Aetna

  • "Chris' knowledge of health and pharma is amazing but when you really listen, you learn and realize how truly grounded Chris is with the customer. He has a proven history, getting into the field... learning how to sow the seeds... that’s how he has grown to be the marketer and leader he is today."

    Kerry Fasulo, Marathon Health

  • “Chris is one of those rare individuals who can lead the charge at 50,000 feet or 50 feet, with the same level of passion and determination…whatever the situation requires. If you are building an executive team he would be a great place to start.”

    Aaron Greenblatt, Founder/CEO Flipt